Pranksters Hijack Mountain Dew’s Drink Naming Contest

Mountain Dew’s promotion to name the brand’s new drink appears to be being hijacked. Top in the running so far: “Diabeetus.”

Other names that most likely won’t see the light of day:
Most Nugget
DickButt
NukaCola
Cumsplosion
Hitler Did Nothing Wrong

Mountain Dew, which has crowdsourced the names of new drinks before on Facebook, recently launched an effort to name a green apple flavored extension. Monday morning the “gallery of names” on DubtheDew, a dedicated site, could not be accessed, though when it did, it appeared with a less controversial list. (Leading name: “meany greeny.”) Reps from the PepsiCo brand could not be reached for comment.

The apparent hijacking comes after David Thorpe and Jon Hendren, the minds behind the popular humor site Something Rotten did the same with a Walmart promotion for Energy Sheets. The Facebook-based promotion awarded the city with the most likes with a visit by rapper Pitbull. Thorpe and Hendren rigged the votes so that Pitbull visited a Walmart in Kodiak Island, Alaska, the most remote Walmart location in the U.S.

It’s unclear, meanwhile, who is behind the latest Mountain Dew effort. A Reddit thread, however, points the finger at controversial online community 4chan while 4chan claims that the whole thing was concocted by Reddit.